SEO made easy

I think I've made a reasonable job of optimising the Random Pub Finder for search engines. Our average hits are over three times what they were before I did any SEO on the site. I've not done anything dodgy and it's cost nothing. At this point I could claim to be a genius or I could tell the truth and just admit to reading this book. There are plenty of guys out there who will do the SEO work for you (for a price), but it's probably cheaper just to read the book. The disclaimer at this point has to be that the rules for search engines are changing all the time, so this book may well be out of date already...