When I logged into Endomondo the other day I discovered that in the process of redesigning their website, they had also decided to hide some of the useful stats from us users who weren’t paying them any money.
I could have started shouting and screaming at this point, since they’d had the temerity to take away my free toys. But frankly $20 a year for a very useful service is a price worth paying if it helps them to keep the lights on.
Of course this approach only works for sites that offer a valuable service, it probably wouldn’t work for quite a few sites (I’m looking at you Facebook!)
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