Do it yourself inbound link alerts

Embedded Analytics provide a nice service that will email you whenever somebody clicks on a new link to your site. I’ve been signed up for a while and it’s interesting to see who’s linked to my site. But I received an email last week informing me that my site had so many inbound links that I would have to start paying for the service. To be fair the amount they were going to charge me wasn’t a lot, but I couldn’t really justify spending money on something that is essentially just a way to waste a bit of time for me. And I also figured I could probably do the same thing myself through the Google Analytics API, since this is what Embedded Analytics uses.

I’m assuming that Embedded Analytics uses the source for visitors to your site to spot new links. There is a downside to this since it won’t spot links that have been added but have not been clicked on, but generally these won’t be that interesting, since they presumably are links on low traffic sites.

So to implement this requires a few steps. Pull out the data from Google Analytics and store this data somewhere (DB, XML file, whatever). Then next time we pull the data out of Google, check for new URLs in the returned data and send a notification of these new URLs. Embedded Analytics also goes a step further and validates that the links are valid and that the pages containing them are available from the web. I was only really interested in the first part of this solution so have written a piece of code to pull out the URLs using the Google Data API for .NET. The rest of the work is left as an exercise for the reader!

using System;
using Google.GData.Analytics;

namespace GoogleAnalytics
{
  class Program
  {
    static void Main(string[] args)
    {
      AccountQuery feedQuery = new AccountQuery();
      AnalyticsService service = new AnalyticsService("DoogalAnalytics");
      service.setUserCredentials("email", "password");

      DataQuery pageViewQuery = new DataQuery("https://www.google.com/analytics/feeds/data");
      pageViewQuery.Ids = "ga:202885";
      pageViewQuery.Metrics = "ga:visits";
      pageViewQuery.Dimensions = "ga:source,ga:referralPath";
      pageViewQuery.Sort = "ga:source,ga:referralPath";
      pageViewQuery.GAStartDate = DateTime.Now.AddMonths(-1).ToString("yyyy-MM-dd");
      pageViewQuery.GAEndDate = DateTime.Now.ToString("yyyy-MM-dd");

      DataFeed feed = service.Query(pageViewQuery);
      for (int i = 0; i < feed.Entries.Count; i++)
      {
        DataEntry pvEntry = (DataEntry)feed.Entries[i];
        string host = pvEntry.Dimensions[0].Value;
        string path = pvEntry.Dimensions[1].Value;
        Console.WriteLine("http://" + host + path);
      }

      Console.ReadLine();
    }
  }
}